As an Iron Skillet Media client, you are completely supported by our step-by-step branding, design and publicity process. First, we uncover some of the critical “whys” around your business to create a solid foundation and brand, including a logo and a website, that you are proud to stand behind. We then develop a communications plan by defining your target audience and staying in touch with them via newsletters and social media. Next, we use what we’ve discovered about the heart of your brand to propel your work – we explore ways to connect and give back, investing in your community as you then relish them investing in you. Once we establish these elements, we are ready to share your business and position you as an industry expert with targeted media – podcasts, online, print, and broadcast. Finally, we develop a plan to keep this rhythm going, so you may enjoy this full circle approach for the life of your business.
- A personal connection and an authentic working relationship with Iron Skillet Media
- A personal connection with your community
- A clearly defined mission
- An identified target audience
- Community partnerships
- A solid brand (logo, website, colors, fonts, photos, icons)
- Compelling and concise web copy and verbiage
- Consistent messaging to target audience across all channels
- Rhythmic communications to stay in front of your target audience
- Brand loyalty through special offers and insights
- Exposure and features in print, online, and broadcast media
- Increased customers, patronage, and revenue
During step one, we spend time getting to know each other over coffee, lunch, or a phone call. We also provide you with an exploratory worksheet, “Crafting Your Story,” to complete on your own to help reveal key life experiences which we will use to authenticate your brand. We begin identifying community partners and nonprofits and brainstorming possible events and cross-promotions to grow your roots into your community.
Hit Step 2 using the information we’ve discovered about you, we now define and design your brand – colors, verbiage and vibe. We create a logo and website that serves as the front door of your business!
Step Three is all about establishing a regular communications rhythm with your customers. Here we create a monthly newsletter and social media plan via calendars- looking at opportunities ahead and identifying key points to be conveyed to your customers – and then implement them over the course of the next nine months.
During step 4, we grow your reach and focus on public relations and community relations. For public relations, we communicate your expertise to podcasts, print, online and broadcast media, and find opportunities for you to be featured in the press. We create evergreen media information about your company to be used over and over – a general press release, fact sheet, and bio, and we also brainstorm one interesting angle per month to pitch to the media.
Closely tied to all of this is community relations. This is when we develop the partnerships we started in month one that relates to your story. For example, it could be that you have a particular desire to help cease childhood hunger in your community, and we create a promotion or event that brings light to this issue – i.e., during a particular month, 10 percent of your proceeds goes to a childhood hunger organization in your community. We will work closely with this organization, publicize the promotion with a press release and cross-promote the event with this organization and their contacts.
We will create three events and/or promotions over the course of nine months. The result is your business supporting this issue that you care deeply about and a strong connection (dedicated customers) with this community organization and the people who support it.
Now we are ready to harvest the results of our work. Let’s look back over the year and share our successes with each other and with your customers while we relish the impact you’re making in your community and the world.