About Iron Skillet Media
The iron skillet symbolizes our reverence for Southern food culture – timeless, essential and full of stories. Just like each skillet, every client we work with has a story worth telling. At Iron Skillet Media, we help shape and share those stories, weaving them into your brand and connecting you more deeply with the people you serve.
We know your time is limited and valuable. That’s why we’re here – to help you amplify your work and make your business known. Because visibility is a crucial part of growth. With publicity comes awareness, connection and profit.
When you hire Iron Skillet Media, you’re bringing a seasoned PR professional onto your team. We work with restaurants, farms, lodges, events, cookbook authors and other purpose-driven brands across the food and hospitality world.
How We Help
Public Relations
Iron Skillet Media gets to the heart of your brand and shares your message with the world. We craft compelling content and cultivate media relationships that help you reach your ideal audience and build lasting visibility.
Project Management & Event Planning
Need help with a grand opening, launch or special event? We’ll manage the moving parts and make sure every detail shines with ensuring your story gets told along the way. Think of us as part wedding planner, part publicist, all in.
Copywriting
Strong, strategic copy turns browsers into believers. We write clear, compelling content for newsletters, websites, interviews, articles, blogs, agendas and more – designed to capture your voice and keep your audience engaged.
Clients & Testimonials
Mother Earth Food
Gretchen has worked with Mother Earth Food, a local food delivery service in Asheville, since 2018. The initial goal was to help build business, and then the pandemic hit with a sudden 400% growth, bringing its own set of publicity challenges. A huge advocate for local food, Gretchen loves seeing this company succeed.
“I have personally worked with Gretchen Howard of Iron Skillet Media for the last four years and can honestly say I have thoroughly enjoyed every aspect of it! Gretchen is a complete professional in all her communications, setting goals and reaching them; a team player in working with other colleagues and a joy in her demeanor. She listened deeply to all our needs here at Mother Earth Food and in turn crafted beautiful PR kits. She also willingly dove in, when needed, to help with general marketing including newsletters and social media posts which were well received. I cannot recommend her enough and if you are considering utilizing her talents I can honestly say if you do, you will be gaining a huge asset and your life and business will be enriched.”
– Janelle Tatum, CEO Mother Earth Food, Inc
Snowbird Mountain Lodge
Gretchen worked with Snowbird Mountain Lodge in Robbinsville, NC for nearly ten years. She admires the spirit of adventure, the quietness, and the access to nature the lodge offers its guests.
“When you have a business it’s always easy to find larger organizations and companies to work with, but finding an individual that wants to understand your business needs and help it grow into the unique company you have is rare. Gretchen took the time to get to know our business model and to understand what we really are all about. It’s that type of partnership that helps our business grow and thrive through the proper channels.”
– Robert Rankin, Innkeeper
Cane Creek Farm
Nearby Cane Creek Farm captured Gretchen’s interest even before becoming a client. Originally a farm volunteer and CSA member, Gretchen now helps publicize the farm’s online organic courses, monthly lunch workshop series and children’s farm camps.
“Gretchen truly embraces organic farming and promotes it well. She has helped create exposure and increased memberships for our CSA, along with our organic farming courses, camps and workshops. Her work has attracted new people to the farm that otherwise wouldn’t have known about it”
– Lynn Pugh, Cane Creek Farm owner
Revival 356
Gretchen works closely with Revival 356 to publicize their events, send their monthly newsletter, and assist with copywriting for their courses and books.
“Gretchen helps me most with clarity, prioritizing, and staying focused on the mission of Revival 356. Her creative spirit and heart are in alignment with what we share here. I would recommend her to women who are on a path of authenticity and contentment. Not just more, bigger, and better, but acceptance of all the abundance that is here now and creative ways to share that with others.”
– Vikki Fraker, Owner, Revival 356
Seven Sisters Gallery
Gretchen works with Seven Sisters Gallery in Black Mountain, NC to write press releases and publicize art shows and events at the gallery.
“Gretchen Howard has been a very effective promoter for my business. She helps take some of the pressure off of me and gives me more free time to focus on the parts of my business that I want to focus on. Gretchen knows all the right people to help spread the word!”
– Andrea McNair, Owner
Rebecca Lang
Rebecca Lang is a cookbook author, cooking instructor and television personality, and her latest cookbook The Southern Vegetable Book parallel Gretchen’s interests, which makes telling the media about it a good deal of fun.
“Working with Gretchen is always a pleasure. I’ve always felt personal attention while getting results that are extraordinary. She keeps me in the loop on all developments. I’d recommend her services over and over again.”
– Rebecca Lang, Cookbook Author, Instructor and TV Personality
More Clients
